Lorem ipsum dolor sit amet, consecte adipiscing.
PUBLISHED -April 16, 2026 Lorem ipsum dolor sit amet, consecte adipiscing. A note from the founder: A little more than a year ago, I was at the BGSA conference in Florida, and Ben Gordon asked a question of the audience, “Why does your company deserve to exist?” This wasn’t about what a company does, the leadership team’s experience, or GTM fit. It was existential. And, it resonated. A lot. After more than two decades in the freight and logistics space, where I’ve helped companies gain market share, secure funding, increase awareness, and exit, I came to two conclusions: 1 There are some terrific marketing people in freight and logistics. 2 We (including myself in number 1) only have so much capacity. So, I set out to build a different kind of marketing firm, one where we get deeper into the weeds with our (limited-by-design) customer base. We ask hard questions, and occasionally tag along on sales calls to hear what’s being said on the front lines. We attend conferences to learn what your target customers are thinking. This puts our focus on sustainability, both in terms of the fuels of tomorTrow and the companies transforming today’s operations with greener solutions. It puts the focus on AI, not just for the sake of AI, but for the real problems your customers face. We focus on integrations and seamless visibility for end customers (whether they are enterprise shippers or the actual customer ordering goods). We focus on 3D printing and additive manufacturing, because that’s where we believe the future lies. We do it all using proven, but highly customizable, playbooks and technology. We do it using proven, long-standing relationships. And we do it because we know what we want the supply chain to look like tomorrow for workers and entrepreneurs, as well as the public at large. AI vs Authenticity: Where AI fits into a marketing stack (and where it doesn’t). In PR & Marketing (just like in supply chain), there’s a tremendous debate about what roles AI can play. Should AI create content and drip campaigns? Is it OK to use AI for all of your social media? Won’t people see an em-dash and know? Won’t Google eventually just simply promote the results Gemini finds, and if so how do I get into those searches? And, it’s the same discussions the industry has had for years. In 2003/2003, many leading “SEO Experts” were running a series of tricks to make Google (or Yahoo, if you can imagine that) think their site was more important than it really was. Backlink swaps were common, and some of the more…. ahem… aggressive “gurus” were pushing companies to have a list of keywords embedded in their website (written in the same color as the background so Google Spiders would see the content, but the user experience wasn’t a simple wall of content). We’re seeing a lot of the same types of things today, as AEO becomes a new marketing approach, as companies/marketers use AI to create pages and pages of content and video. But there’s one challenge: The folks at Google (and ChatGPT) are a heckuva lot smarter than most of the folks in marketing, and you can absolutely bet and believe that the algorithms being used have a “generated by AI” filter built in. In other words, AI-generated content will continue to fall short of what meaningful, authentic, copy and imagery can produce. That’s the view we take at Nomad. We use AI for list scrubbing, and identifying targets. We LOVE AI for creating lookalike customers, and checking presentations, stories, news and more. But there is a HUGE difference between “using AI to be sure there’s nothing missing” and “pushing AI to do the assignment.” The former takes a little more time, but as history has shown us, the effort is always worth it in the end.
Lorem ipsum dolor sit amet, consecte adipiscing.
PUBLISHED -April 16, 2026 Lorem ipsum dolor sit amet, consecte adipiscing. A note from the founder: A little more than a year ago, I was at the BGSA conference in Florida, and Ben Gordon asked a question of the audience, “Why does your company deserve to exist?” This wasn’t about what a company does, the leadership team’s experience, or GTM fit. It was existential. And, it resonated. A lot. After more than two decades in the freight and logistics space, where I’ve helped companies gain market share, secure funding, increase awareness, and exit, I came to two conclusions: 1 There are some terrific marketing people in freight and logistics. 2 We (including myself in number 1) only have so much capacity. So, I set out to build a different kind of marketing firm, one where we get deeper into the weeds with our (limited-by-design) customer base. We ask hard questions, and occasionally tag along on sales calls to hear what’s being said on the front lines. We attend conferences to learn what your target customers are thinking. This puts our focus on sustainability, both in terms of the fuels of tomorTrow and the companies transforming today’s operations with greener solutions. It puts the focus on AI, not just for the sake of AI, but for the real problems your customers face. We focus on integrations and seamless visibility for end customers (whether they are enterprise shippers or the actual customer ordering goods). We focus on 3D printing and additive manufacturing, because that’s where we believe the future lies. We do it all using proven, but highly customizable, playbooks and technology. We do it using proven, long-standing relationships. And we do it because we know what we want the supply chain to look like tomorrow for workers and entrepreneurs, as well as the public at large. AI vs Authenticity: Where AI fits into a marketing stack (and where it doesn’t). In PR & Marketing (just like in supply chain), there’s a tremendous debate about what roles AI can play. Should AI create content and drip campaigns? Is it OK to use AI for all of your social media? Won’t people see an em-dash and know? Won’t Google eventually just simply promote the results Gemini finds, and if so how do I get into those searches? And, it’s the same discussions the industry has had for years. In 2003/2003, many leading “SEO Experts” were running a series of tricks to make Google (or Yahoo, if you can imagine that) think their site was more important than it really was. Backlink swaps were common, and some of the more…. ahem… aggressive “gurus” were pushing companies to have a list of keywords embedded in their website (written in the same color as the background so Google Spiders would see the content, but the user experience wasn’t a simple wall of content). We’re seeing a lot of the same types of things today, as AEO becomes a new marketing approach, as companies/marketers use AI to create pages and pages of content and video. But there’s one challenge: The folks at Google (and ChatGPT) are a heckuva lot smarter than most of the folks in marketing, and you can absolutely bet and believe that the algorithms being used have a “generated by AI” filter built in. In other words, AI-generated content will continue to fall short of what meaningful, authentic, copy and imagery can produce. That’s the view we take at Nomad. We use AI for list scrubbing, and identifying targets. We LOVE AI for creating lookalike customers, and checking presentations, stories, news and more. But there is a HUGE difference between “using AI to be sure there’s nothing missing” and “pushing AI to do the assignment.” The former takes a little more time, but as history has shown us, the effort is always worth it in the end.
Lorem ipsum dolor sit amet, consecte adipiscing.
PUBLISHED -April 16, 2026 Lorem ipsum dolor sit amet, consecte adipiscing. A note from the founder: A little more than a year ago, I was at the BGSA conference in Florida, and Ben Gordon asked a question of the audience, “Why does your company deserve to exist?” This wasn’t about what a company does, the leadership team’s experience, or GTM fit. It was existential. And, it resonated. A lot. After more than two decades in the freight and logistics space, where I’ve helped companies gain market share, secure funding, increase awareness, and exit, I came to two conclusions: 1 There are some terrific marketing people in freight and logistics. 2 We (including myself in number 1) only have so much capacity. So, I set out to build a different kind of marketing firm, one where we get deeper into the weeds with our (limited-by-design) customer base. We ask hard questions, and occasionally tag along on sales calls to hear what’s being said on the front lines. We attend conferences to learn what your target customers are thinking. This puts our focus on sustainability, both in terms of the fuels of tomorTrow and the companies transforming today’s operations with greener solutions. It puts the focus on AI, not just for the sake of AI, but for the real problems your customers face. We focus on integrations and seamless visibility for end customers (whether they are enterprise shippers or the actual customer ordering goods). We focus on 3D printing and additive manufacturing, because that’s where we believe the future lies. We do it all using proven, but highly customizable, playbooks and technology. We do it using proven, long-standing relationships. And we do it because we know what we want the supply chain to look like tomorrow for workers and entrepreneurs, as well as the public at large. AI vs Authenticity: Where AI fits into a marketing stack (and where it doesn’t). In PR & Marketing (just like in supply chain), there’s a tremendous debate about what roles AI can play. Should AI create content and drip campaigns? Is it OK to use AI for all of your social media? Won’t people see an em-dash and know? Won’t Google eventually just simply promote the results Gemini finds, and if so how do I get into those searches? And, it’s the same discussions the industry has had for years. In 2003/2003, many leading “SEO Experts” were running a series of tricks to make Google (or Yahoo, if you can imagine that) think their site was more important than it really was. Backlink swaps were common, and some of the more…. ahem… aggressive “gurus” were pushing companies to have a list of keywords embedded in their website (written in the same color as the background so Google Spiders would see the content, but the user experience wasn’t a simple wall of content). We’re seeing a lot of the same types of things today, as AEO becomes a new marketing approach, as companies/marketers use AI to create pages and pages of content and video. But there’s one challenge: The folks at Google (and ChatGPT) are a heckuva lot smarter than most of the folks in marketing, and you can absolutely bet and believe that the algorithms being used have a “generated by AI” filter built in. In other words, AI-generated content will continue to fall short of what meaningful, authentic, copy and imagery can produce. That’s the view we take at Nomad. We use AI for list scrubbing, and identifying targets. We LOVE AI for creating lookalike customers, and checking presentations, stories, news and more. But there is a HUGE difference between “using AI to be sure there’s nothing missing” and “pushing AI to do the assignment.” The former takes a little more time, but as history has shown us, the effort is always worth it in the end.